Valuable comparators
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The consumers and especially the internauts are accustomed to use valuable comparators before buying a product. These specialised sites then knew a big boom these last years. |
Kelkoo is undoubtedly part of comparators of the most famous prices on the web and many purchasers trust in him. By arriving on the site, some ease and some easiness in researches are right away smelt. The different articles are classified by category and it is possible to find there as well high-tech apparatus, plane tickets and many others. The most fashionable products are also visible in first page as well as the most popular categories.
Prices are right away shown with the photo of the product and a button allows to compare prices. By clicking on this button it is then possible to see and to assess all offer at different traders but it is not everything. A detailed technical data sheet of the product is present as well as of opinions of experts and some consumers. All that allows then to invent an opinion concerning the product in question on the basis of several criteria.
By clicking on a product especially, the internaut can also have an outline of the linked categories or even of products similar to the one that he searches. Everything is therefore made so that the user finds exactly what he searches it and without any loss of time. It is possible to show products by order of price or by popularity, what leaves a wide range.
On Kelkoo, it is also possible to see products by mark or according to the traders who commercialise them. This research is made easier by an index and it is then enough to click on the first letter of the name of mark or of stockist to see available offer.
If all that is not enough, the internaut will always be able to perform a research by typing a key word in a space devoted to research. This space is visible everything in the top of the page and it is always present.
Apart it, Kelkoo gives other options as Cashback who allows to earn its purchase until 25 % stocks of.
Kelkoo was the property of Yahoo from 2004 till 2008. He has just been sold retail in a fund of British investment. Moreover, the site is present in a dozen countries of Europe as Germany, France or England which are countries or e-trade is very developed.
Kelkoo is one of the start-ups which broke through fast and that knew a true success story in some years only. Some analysts think that his value diminishes currently especially after Yahoo finds it difficult to find a buyer. But valuable comparators still have fine weather in front of them, especially in the ages of crisis where the consumer compares before buying.
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